The communications landscape has changed fundamentally over the recent years. Big,
predictable audiences are withering into fragments. They are taking their time away from
traditional media for the internet, their cell phones, or are just going out more. People are
now also choosier about how they engage with brands. They are better informed, more
skeptical and more connected than ever before. This new communications landscape calls
for an approach that can be applied through strong, professional public relations. It is in
this backdrop that Maxim PR, the latest entity in Maxim Group, has come into being.
In fact, PR is not a new area of business within our Group as it has always been a part of professional services provided by the Group’s flagship company, Maxim Advertising. A dedicated team of professionals has continued to undertake an increasing number of PR assignments for clients of the advertising agency. As successful completion of these assignments led to greater demand of PR services on the advertising agency, it became necessary as well as favourable to form a separate PR agency. Maxim PR is basically run by the same team that was earlier providing PR services under the umbrella of Maxim Advertising.
We at Maxim PR concentrate on building reputation, goodwill and standing of our clients in everything we do for them because we know that image matters more than anything else. The specialized services we provide include writing of press releases, articles and speeches; strategic PR planning; product / project launch; media relations; and management of special events.